Ethical Fashion

How ethical is the fashion industry today?

The double issue of environmental sustainability and ethical employment in the fashion industry is fast becoming a topic for media scrutiny and consumer interest.

For Eleni George the issue is not just a fad or marketing ploy. We have a long-standing history of personal interest in ethical fashion and we remain dedicated to participating in an industry that continuously improves.

Global warming is a key concern for us. As a major contributor to environmental degradation and pollution, and a huge consumer of energy, we believe that it is time for the fashion industry to actively participate in environmental sustainability.

Changes are taking place, but there is still a long way to go. Eleni George is involved in a research thesis on sustainability in the fashion industry and is taking steps towards improving the fashion industry.

Eleni George wants to participate in your statement about who you are and what you stand for through quality garments.

You can be assured of the efforts towards our environmental statement will not be in bold print across the front of your garment, but in subtle (yet significant) details such as the environmentally sustainable origin of the fabric or the knowledge that your seams contain no hardship.

The clothing, shoe and textile industry is one of the largest in the world. It is responsible for enormous pollution and environmental destruction. The industry uses more water than any other, second to agriculture. It discharges massive quantities of toxic chemicals into the environment including huge amounts of dioxins (the world´s number one pathogen), from bleach, lycra, PVC and heavy metals in dyes and leather tanning. It uses huge amounts of energy in the form oil and electricity—used in manufacturing and the production of synthetics—and in shipping and air travel. It is responsible for enormous CO2 and greenhouse gas emissions and must be considered a significant contributor to climate change.